Haval is GWM’s new professional SUV brand covering both city and cross-country SUV products.
In China, Haval SUV ranked No. 1 in sales volume for 16 consecutive years. In 2018 GWM sold 1,053,039 units in China. As China’s SUV leader, Haval launched the new brand logo on March 2013. With professional brand image, Haval is dedicated to SUV segment with the goal of becoming a world first class SUV brand.
Overview of Haval
As the Chinese SUV leader. Haval upholds the brand concept of “specialization”, focuses on SUV development, and aspires to be a worldwide top SUV expert brand.
Great Wall Motor Company Limited (GWM), has been listed among “Forbes Asia Fabulous 50” three times.
In March 2014, it made the list of “2013 Most Valuable Chinese Brands”, ranking 40th.
In 2014, GWM is listed as “Top 100 car brands of the world”, and ranked among “China’s 500 Most Valuable Brands”.
We believe to create the best SUV we can, we must find and use the best specialist suppliers from around the world. It is through these partners that we can access global best practices, leading edge technologies, inbuilt quality, reliability and advanced robotics.
Strength of R&D
In terms of the technological R&D, Great Wall Motor implements the “Excessive Input” strategy and pays attention to the effective R&D and pursuance of industry leadership. Great Wall Motor is constantly ahead of the industry average level in terms of the R&D expense for individual category and individual model.
The Haval New Technical Center, already put into operation, is built by Great Wall Motor with a total investment of RMB 5 billion and is China’s largest and the world’s first-class finished vehicle Technical center, including five zones: R&D center, prototype center, testing center, modeling center, and data center, with the total building area at 260,000m2.
The car brand with the strongest R&D ability
5 billion CNY has been invested to build the HAVAL R&D Center, with a building area of 260,000 square meters, and has the ability to develop more than ten new models at the mean time.
GWM insists on “over-investment” in research and development, focusing on effective research and development, and is expected to invest a total of 35 billion CNY by 2025.
Based on the strategic of controlling core technologies, we’ve been focusing on top talents in auto industry around the world and have built a research and development team of 10,000 people, including more than 400 foreign experts from more than 20 countries including Germany, United States, France and Japan